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Microsoft Teams SMB Experiences

Designing growth and administration experiences for small businesses.

40M+ SMB users
Role Product Designer
Company Microsoft
Platform Web & Mobile
Tools Figma
Business Owner
Microsoft 365 Admin App
Users
Licenses
Teams
Business Growth
Paid Meetings
Virtual Store
Customer Engagement

Small business owners often wear multiple hats. They run the business, manage employees, support customers, and act as the IT administrator.

I worked across Microsoft Teams and Microsoft 365 experiences that helped small businesses adopt, manage, and grow their business without needing deep technical expertise.

My work spanned administration, onboarding, collaboration, commerce, and self-service support experiences, helping business owners get started quickly and confidently.

The Challenge

Adopting Microsoft 365 without disrupting the business.

Many small businesses were already operating on their own domains, email accounts, calendars, and existing workflows. Moving to Microsoft 365 introduced uncertainty:

  • How do I set up my business without disrupting day-to-day operations?
  • Will I lose access to my email or existing workflows?
  • Where do I manage users, licenses, and teams?
  • What should I do next?
Screenshot placeholder — current-state onboarding/setup flow
1Existing email/domain 2Multiple setup steps 3Unclear next actions 4Risk of losing existing workflows

The challenge wasn't adding more features. It was helping business owners adopt Microsoft 365 with confidence while keeping their business running.

My Contributions

Designing across the small business journey

Screenshot placeholder — Microsoft 365 Admin App dashboard
Manage Users Assign Licenses Manage Teams Get Help & Support

Simplified Microsoft 365 administration for first-time admins inside Teams.

Microsoft 365 Admin App

Simplified common administration tasks directly inside Microsoft Teams — designed for first-time administrators and small business owners.

  • User management
  • License management
  • Team creation and management
  • Setup guidance
  • Help and support experiences
  • Administration onboarding flows
Business Continuity & Adoption

Preserving existing business identity

Screenshot placeholder — domain, email & calendar setup flow
Existing domain Existing email Existing workflows

Helped businesses connect existing domains, configure email and collaboration tools, understand setup requirements, and preserve existing workflows during adoption.

I helped businesses move to Microsoft 365 without disrupting their operations.

Paid Meetings

Monetizing services directly through Teams

Screenshot placeholder — create session, booking & payment flow

Enabled small businesses to schedule and monetize services directly through Teams.

Founding designer for Paid Meetings in Microsoft Teams — designed experiences that allowed small businesses to schedule appointments, collect payments, and deliver services through Teams.

Virtual Store

A digital storefront for small businesses

Screenshot placeholder — storefront, services catalog & business profile

Created a digital storefront experience for businesses to showcase and deliver services online.

Designed experiences that helped businesses showcase services, engage customers, and maintain business continuity in digital and remote-first environments. Also contributed onboarding and support experiences via SMB Bot that helped customers discover features and find answers without relying on support channels.

Design Principles

Principles that guided every decision

Lead with business goals, not product structure
Reduce setup friction
Build confidence through clear guidance
Preserve existing workflows whenever possible
Make complex systems feel approachable
Outcomes

Impact

5M+
Page visits — Admin App engagement
326K+
User interactions
40M+
SMB users supported
Multiple
SMB experiences — Admin · Growth · Commerce
Simplified key administration tasks including user management, license management, team management, setup, and support.
Improved onboarding clarity through guided experiences for setup, configuration, and business continuity.
Expanded pathways for small businesses to adopt Microsoft 365 and Microsoft Teams with greater confidence.
Contributed to business growth across administration, commerce, onboarding, and customer engagement workflows.
Reflection

Designing for outcomes, not features

Administration
Discovery
Commerce
Business Growth

Small businesses don't adopt software because of features. They adopt software because it helps them achieve business outcomes.

This work focused on making Microsoft 365 approachable, trustworthy, and useful for people running a business.

Next project Teams Developer Portal